People who have worked for or with me in the past, know I am very passionate about interviewing. I have provided career coaching for 10+ years, six years as a hiring manager, it still surprises me how many times people still bomb interviews. There are hundreds of books, online sites, and coaches willing to help prepare you for an interview but people still bomb them. Here are few reasons why many people don’t move beyond the interview phase to the job offer.

You don’t do your research

When you are called in for an interview, the employer wants to know not only can you do the job but why do you want to work for them. Employers know you can go other places to do the same job they are hiring for but they’d like to know why you have chosen to apply for their opening. You can demonstrate your interest by doing thorough research on the company and mention your research during your interview answers. Here are a few ways to conduct research: